Amusnet’s Vision for Shaping Mexico’s Gaming Landscape

1. What are your expectations about your participation in GAT Cancun Expo?

Our goal at the GAT Cancun Expo is to strengthen Amusnet’s presence in the Mexican market by showcasing our latest innovations, meeting with key players, and exploring partnership opportunities. Given Mexico’s growing gaming sector, we’re looking forward to engaging in meaningful discussions, gaining insights into industry trends, and identifying ways to further support our partners’ success.

2. The event will focus on the challenges and opportunities of the Mexican market. What is Amusnet’s assessment of the online and land-based sector in that country?

Amusnet sees tremendous potential in both Mexico’s online and land-based gaming sectors. Online gaming continues to grow rapidly, supported by the country’s digitalization and an increasing interest in iGaming entertainment. Meanwhile, the land-based sector remains a robust part of Mexican gaming culture. We believe the market will keep evolving as technology improves and regulations adapt to ensure safe and engaging experiences for players.

3. What will be the focus of Amusnet’s exhibition at the event? Will you be looking for a balance between their iGaming and retail offers?

For this event, we’re focusing exclusively on our online solutions. Mexico’s iGaming market is thriving, and we aim to showcase the unique aspects of our iGaming portfolio that meet the evolving expectations of Mexico’s digital gaming audience. Popular games like 20 Golden Coins, which have already resonated with Mexican players, will be a key feature. We’ll also highlight upcoming titles like 40 Golden Coins and 100 Golden Coins, culturally relevant games like Dancing Dead, and our innovative Live Casino with an integrated jackpot system.

4. The event is expected to bring together the main players in the Mexican gaming sector. What will be your networking strategy for the event?

Our networking strategy centers on establishing genuine connections with industry leaders and partners, exploring collaborative opportunities, and sharing insights on market trends. We’re keen on discussions that align with our vision for responsible gaming and customer engagement, and we are looking to support operators in creating memorable and safe experiences for their players.

5. You have been recognized with different awards for your recent performance, such as the SiGMA East Europe Awards. What is your balance for 2024, a few weeks before the end of the year?

Yes, and last week, we were honoured Best Slot Game Provider by SiGMA Europe Awards in Malta. 2024 has been a milestone year for Amusnet Group across Europe and has also been marked by growth and expansion across Latin America. We’ve strengthened our presence in the region with a dedicated LatAm team, which allows us to engage more closely with Spanish-speaking markets. Our team’s dedication, combined with a strong focus on innovation and customer success, has been central to our achievements. As we move into 2025, we aim to build on our momentum by introducing Crash games and other innovative features to enhance the player experience while continuing to support our partners in achieving their business goals.