Amusnet’s Vision for Brazil: Localizing Excellence in a Competitive Market

What does it mean for your career to have joined Amusnet, and how can you contribute to the company’s progress from your position?

It is a privilege to be part of Amusnet, a great company with great professionals. Here, I have the opportunity to learn continuously while making contributions with my experience. The opportunity to help a company succeed in Brazil was a key factor I considered when searching for a new way ahead, and Amusnet presented the most compelling option, backed by a remarkable product and an ambitious project to be a leading provider in the Brazilian gaming market. 

There is enormous expectation for the official start of the work of the licensed operators in Brazil. What is your view on the current state of the sector and the advancement of the regulatory process of online gaming and sports betting?

As one of the most reputable companies in our industry, we fully support regulation as a crucial step toward fostering a safe environment for both businesses and players. Having worked in the industry for 12 years, I’ve witnessed ongoing discussions about regulation since my first day. Still, meaningful progress was lacking until a few years ago when we saw a shift in this direction. A regulated market will ultimately eliminate companies that do not offer reliable services, affecting operators, game providers, and other industry stakeholders. This will create a positive environment that allows companies to compete fairly in a more respected market.

How will Amusnet stand out in Brazil, considering the strong competition that exists today?

While we can learn much from our competitors – and vice versa – our primary focus is collaborating closely with our clients. The only way we can succeed in this market is to work hand in hand with each of our clients, understanding their business needs and enhancing their operations for greater profitability.

Which of Amusnet’s solutions are most attractive for Brazilian operators and players alike?

If you are a company that has more than one solution to offer, it is never a good idea to put all your faith in only one of them. We have a high-performance, all-around product, ready to service clients both digital and land-based and we will tackle all angles. Our slots are top-of-the-line, with features that you do not find anywhere else. Featuring a portfolio of award-winning online slots, a solid live casino product and our premium slot machines are crafted based on the highest standards of the Land-based industry, creating a profitable leverage for our clients.

How can gaming suppliers promote responsible gaming? How will Amusnet work to protect Brazilian players in this regard?

This reinforces the importance of maintaining close collaboration with our operators, as mentioned above. Our goal is to foster a safe and responsible environment for all stakeholders. Strengthening our relationships with clients also enhances our connection with players, enabling us to understand their needs better and effectively support them. We are committed to promoting our games responsibly, positioning them as a source of entertainment only. When concerns are raised, we will respond proactively, adhering to our industry’s regulatory guidelines. Most importantly, we position Amusnet in Brazil as a symbol of trust and professionalism, reflecting the qualities that have contributed to our strong international reputation.

With its own office already located in the country, what medium – to long-term strategy will Amusnet implement to establish and consolidate its position as an important player in Brazil in the coming years?

Establishing the office marks the initial phase of our comprehensive localization strategy. The goal is to fully localize our staff and products, ensuring that every aspect of our operations is tailored not only to Brazil as a whole but also to specific regions and states within the country.